Customer Teams

You care about your customers—but do you understand them? 

Whether you talk to your customers every day or just spend a lot of time thinking about their experiences, doing CX research can help you deepen, organize, and quantify your understanding of customer wants and needs. And getting started is a lot easier than you may think.

This collection of articles is specially curated for folks in Customer Experience (CX), Customer Success, Sales, and Marketing—basically anyone who wants to be more involved in the customer research process. Topics include:

• Tips for B2B research recruiting
• Survey best practices
• Customer journey mapping templates and examples
• How other teams do continuous research

New to customer research? Start here: The Ultimate Guide to Doing Kickass Customer Interviews