User Interviews vs. UserZoom for User Research & Testing

Solution comparison

Best-in-class User Interviews
vs. All-in-one UserZoom

What is UserZoom?

UserZoom is a tool for remote usability testing that is owned by UserTesting. While you can recruit respondents from UserZoom’s partner panels to take part in tests, it is not a specialized participant recruitment tool.

Below, we compare User Interviews and UserZoom across pricing, panel reach, recruiting features, and integrations.

UserZoom

Price

User interviews

Affordable, transparent & flexible

Plans start under $2.5K per year
Transparent & predictable pricing
Unlimited seats on most plans
Pay as you go options

Userzoom

Expensive with hidden costs & limits

Plans often cost $100K and up
Add-on costs for basic features
Limits on seats and studies
No pay as you go options

Participant panel

User interviews

Choose Recruit when participant quality matters

Source from 5M+ high quality participants
Precise consumer & professional targeting
Rich profile data, screening & verification
Industry low fraud & no show rates

Userzoom

When you just need testers

Limited targeting options
No advanced screening
Little control over who ends up in your study

Research CRM

User interviews

Choose Research Hub for powerful panel management

Remove friction when running research with your own users
Automate invites, consent, screening, scheduling & incentives
Build a data-rich research panel with segmentation & governance

Userzoom

No Research CRM

No panel management software

Compatibility & integrations

User interviews

Compatible with any testing tool or method

Plugs directly into your tool stack
Integrate with best-in-class tools like Qualtrics, SurveyMonkey, Sprig, Lookback, Zoom, Microsoft Teams, Google Meet & more
Built for open, flexible, method-agnostic research

Userzoom

No compatibility with testing tools

Limited to conducting all research through UserZoom

Incentives

User interviews

Flexible incentives & hands-off distribution

Choose how to compensate users with data-backed recommendations from our incentive calculator
Set different rates for study audience, type, length & complexity
Pay bonuses or partial incentives

Userzoom

Fixed incentives

Compensation is fixed and inflexible making it difficult to reach in-demand professionals

Platform usability

User interviews

Easy-to-use platform for democratized research

Clean interface
Simple step-by-step project setup
Project templates for new team members
In-app live chat support

Userzoom

Steep learning curve for newer researchers

Unintuitive project settings
Confusing build for surveys
Limited customer and technical support

Best for

User interviews

User Interviews is good for:

Teams of all sizes who need insights from their own users and an external audience. Best for teams who care deeply about participant targeting and insight quality, and who want to continue using a variety of research tools and methods.

Userzoom

UserZoom is good for:

Enterprise teams with large budgets who have highly-experienced researchers running all research and testing. Best for teams that mainly conduct usability tests with a consumer audience and do not need insights from their own users.

Disclaimer: This website is not affiliated, associated, authorized, or endorsed by UserZoom.

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Verified User in UX Research

A company with a passion for quality participant recruitment

“User Interviews is providing my tech team the ability to find the right people for just-in-time planning of studies. And those participants have deep contextual knowledge in their field.”

Source: G2.com, Inc.

Verified User-Project Coordinator

Easy to use and versatile recruitment platform

“We need to recruit a wide range of participants frequently for different teams and buisness units on a daily/weekly basis. User Interviews is a great tool to allow me fulfil all the ask within days!"

Source: G2.com, Inc.

Verified User in Market Research

User Interviews is an Efficient Tool for Self Service Recruiting

"It is easy to use, it is customizable, customer service is high quality. Particpants are of good quality and we fill studies quickly. I use User Interviews every day at work."

Source: G2.com, Inc.

Why User Interviews

Trusted by the world’s most customer-centric teams

On-demand recruitment

Target professional segments, demographic groups, consumer behavior, technical characteristics, and find any niche audience from our 5M+ panel.

Powerful research CRM

Unlock insights from your own users with advanced panel features like segments, invite rules, branding, team management, participant API, and more.

Time-saving workflows

Enable every researcher in your org to self-serve recruitment and automate research end-to-end including invites, scheduling, incentives, tracking, and study logistics.

Global research record

Capture activity from every participant, every researcher, every study, every tool, every time—then use this rich data to scale up research with the right guardrails in place.

Easy rollout & support

Get started fast—we’re simple to use out of the box, or endlessly customizable for enterprise organizations, and we provide exceptional support.

Why User Interviews

Build a flexible research stack

Don’t get locked into expensive all-in-one software with UserZoom. Instead, build a custom solution of User Interviews + tool of your choice for under $5k/year.

User Interviews is the most open and flexible research platform that pairs the highest-quality panel with integrations to popular research tools. We recruit for all methods including 1-1 interviews, surveys, usability tests, “think aloud” tasks, and card sorts.

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FAQ

How much does UserZoom cost?

UserZoom pricing is not disclosed on their website and is only available by talking to their sales team. UserZoom offers custom packages that depend on the number of seats you need, your research volume, your testing audience, plus add-ons for additional features and services. Their packages are designed for teams with large research budgets and they do not offer lower cost or pay as you go options.

Is UserZoom legit?

Yes, UserZoom, like User Interviews, connects researchers to participants. With UserZoom, companies can find respondents for user research and testing, while individuals can earn money by participating in tests.

How does UserZoom work?

UserZoom is a user testing tool that helps you collect feedback on your website, mobile app, or prototype. UserZoom supports a range of unmoderated usability testing methods, offers complex reporting, and allows you to recruit testers through their marketplace of third-party panels.

How much does UserZoom pay?

According to userzoom.com, compensation you earn as a tester depends on the complexity of a study. $10 is the average compensation for audio and video studies, while $2 is the average payment for standard surveys.

User Interviews is the modern alternative to UserZoom