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Research Panel Reports by User Interviews

Explore consumer and professional segments you can recruit from the User Interviews panel.
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July 2024

User Interviews Panel Report 2024

All the nitty-gritty details about our network of 5 million research participants: who they are, how we source them, and what you could discover by recruiting with User Interviews.
Inside the report:
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    Panel overview: Key stats and demographic breakdown
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    Segment deep dive: Consumer and professional user data
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    Sourcing and vetting: How we build and manage our panel
June 2024

Accessibility Research Report

Dive deep into our accessibility panel with this report covering key accessibility segments, usage of assistive technology, and examples of real accessibility research.
Inside the report:
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    Accessibility panel: Breakdown of users with disabilities
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    Assistive technology: Usage of key technologies
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    Case studies: Inclusive research powered by User Interviews
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August 2024

In-Person Research Report

Discover large participant populations within U.S. and international metro areas available for in-person product testing, focus groups, clinical trials, and market research.
Inside the report:
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    Major metros: Stats on our 2 million+ urban segment
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    In-person research: Participation data from our platform
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    Case studies: In-person research powered by User Interviews
Download the report
July 2024

Professional Segments Report

Learn about our large population of professionals available for occupation-based research. Target by job titles, seniority, skills & software usage, company size, industry, and more.
Featured professional segments:
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    Software professionals
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    Marketing, sales, and product managers
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    Healthcare practitioners
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    Business owners
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October 2024

User Interviews AI Report

Learn all about AI research happening on the User Interviews platform in this use case report, covering key stats, trends, and examples of real AI research.
Inside the report:
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    Use case overview: Key stats and use case breakdown
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    Industry deep dive: AI research in the tech sector
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    Case studies: Recent AI projects powered by User Interviews
Download the report
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By the Numbers

Key Stats on Our Panel

✅ Our panel is deep
  • 5 million total participants
  • 8 countries and all 50 U.S. states
  • 67,500 professional occupations across 140 industries
  • 694,000 sessions completed with consumers and professionals from our panel
✅ Our panel is inclusive
  • 430,000+ participants with accessibility characteristics
  • Representation spans vision, mobility, and cognitive disabilities
  • 53,000 participants using screen readers, hearing aids, wheelchairs, or other assistive technologies
✅ Our panel is reliable
  • 1 hour median time to first qualified match
  • 98.4% of sessions result in positive feedback
  • 7.3% no-show rate for moderated sessions
  • Only 0.06% of applicants reported as fraudulent
  • 4.7/5 rating on G2
✅ Our panel is growing
  • 4.2% average monthly growth rate
  • 80% of panel acquisition from word-of-mouth and social channels
  • 1.7 million participants joined in the last year
  • Proactive acquisition by our team, with niche audiences prioritized to meet researcher demand
Data Breakdown

Professional Audiences For B2B Research

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Got Questions?

Research Panel FAQs

What is a market research panel?

A market research panel is a pool of individuals who have signed up to participate in research. They can be recruited for research activities such as in-depth interviews, surveys, usability testing, and focus groups. Market research panels are broadly representative of the general population, and can be narrowed down to specific demographics or characteristics relevant to the research project.

What is a consumer research panel?

A consumer research panel is a pool of individuals who have signed up to participate in research targeting a consumer audience. Companies looking to better tailor their products and services to their audience can find the right research participants based on demographics, behaviors, preferences, buying habits, use of technology, and additional custom requirements.

What is a B2B research panel?

A B2B research panel is a pool of professionals who have signed up to participate in research based on their occupation and job-related characteristics. Companies selling B2B products and services can find the right research participants by targeting job titles, seniority, skills and software usage, company size, industry, and additional custom requirements.

What is an accessibility research panel?

An accessibility research panel is a pool of individuals who have signed up to participate in research relating to a disability or accessibility characteristic. Companies need to do accessibility testing to ensure they are designing inclusive products and services that meet the needs of a diverse customer base. Accessibility research panels include participants with visual, auditory, mobility, and cognitive impairments.