UX Research Fundamentals

When in doubt, talk to people.

It’s a simple principle underlying user research—but in practice? Designing, conducting, and analyzing user research requires skill, forethought, and flexibility. 

In this module, you’ll find all the knowledge you need to begin practicing user research like a pro, including:

• The definition and benefits of user research (aka UX research or user experience research)
• An end-to-end overview of the UX research process, from choosing your method to analyzing and reporting results 
• An intro to the different types of user research, including qualitative and quantitative, generative and evaluative, attitudinal and behavioral, and moderated and unmoderated
• Tips and best practices for recruiting research participants, conducting stakeholder interviews, designing screener surveys, and distributing incentives

Regardless of methodology, the big-picture goal of user research is always: to understand and build empathy for users in order to make better decisions, build better product experiences, and create solutions people actually want.