The UX Research Field Guide

01. UX Research Fundamentals

i. What Is User Research? ii. The User Research Process iii. User Research Questions

02. Planning for UX Research

i. How to Create a User Research Plan ii. Stakeholder Interviews

03. Research Recruiting

i. How to Recruit Participants for User Research Studies ii. Screener Surveys iii. User Research Incentives

04. UXR Methodologies

i. Types of User Research Methods ii. Qualitative vs. Quantitative Research iii. How to Choose a User Research Method

05. Discovery Methods

ii. User Interviews iii. Ethnographic User Research iv. Diary Studies v. Focus Groups vi. Card Sorts i. Literature Reviews

06. Evaluative Methods

i. Qualitative Usability Testing ii. Preference Testing iii. Surveys iv. Tree Testing v. First Click Testing vi. Task Analysis vii. A/B Testing

07. Continuous Research Methods

i. User Analytics ii. Continuous Feedback Surveys iii. Sales, Support, and Product Data iv. Continuous User Interviews

08. Analysis and Synthesis

i. Analyzing User Research

09. Reports and Deliverables

i. Writing Effective Research Reports and Presentations ii. Personas iii. Jobs to Be Done (JTBD) in UX Research iv. Customer Journey Maps v. Atomic Research Nuggets

i. UX Research Tools and Software ii. Glossary of UX Research Terms

Co-Design

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