Introducing segments for your Hub panel!

Segments have arrived to your Hub panel! Quickly pinpoint the right users for your research, and easily retarget them for future studies. Set up is easy—use filters to narrow in on participants who meet your study criteria, save that custom group as a segment, and now it can be reused by you or any member of your team.

Previously known as “saved filters,” segments are simply custom groups of participants in your Hub panel. Don’t worry, your saved filters haven’t gone anywhere—all of your saved filter data has been ported over and now appears as segments in the left panel.

There are two ways to create a segment:

• Apply filters and create a segment using the “Save segment” button
• Add a segment directly from the panel to the left of the Hub table

Segments can be renamed, edited, duplicated, and/or deleted at any time, easily adjusted when your targeting needs change. For example, if you set up a new opt-in method, launch a new project, or simply want to widen your scope. They are also dynamic, meaning they will automatically add or remove participants based on your filter criteria and any changes in participant data. Visit our support page for more details.

Segments can be used in a variety of ways, but some popular use cases include:

• Creating segments based on customer personas or key characteristics—such as grouping by new users, monthly users, and power users of a product, or dog owners and cat owners.
• Creating segments for teams in an organization to use—someone on a Research Operations team managing a large Hub panel may want to guide recruitment by creating segments customized for specific researchers or research teams.
• Creating segments for quick access to “standard” segments—a researcher may often want to start with default “active users” of a product, and refine their segment from there.

Segments are available on all Hub plans, to Team Admin and Researcher roles (the Teammate role cannot view the Hub panel). They exist at the team level and are viewable by everyone on the team.