New targeting options in Recruit

We’ve added five new participant characteristics for more precise targeting in Recruit. You can now select the following criteria in the project builder when specifying your project’s recruitment details:

• English language proficiency
• Military status
• Neighborhood type
• Pets owned
• Work setting

Selecting these characteristics upfront means fewer screener questions that researchers have to ask and participants have to answer (sometimes repetitively)—a win-win if you ask us! This additional data helps us more quickly find and recruit the right participants for your study.

Coming soon, we’re planning to add even more characteristics—including products used (such as food delivery services, social networking platforms, vehicles owned) as well as accessibility and disability questions.