Matt Goolding

Matt Goolding is a writer and content strategist, based in the Netherlands. He writes with leaders and teams in a variety of industries. You can find him on LinkedIn or via mattgoolding.com.

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November 25, 2019

How to Recruit Participants for a Research Study

Learn strategies for targeting the right people, screening, and incentives. Review popular recruitment channels, online tools, and more.

November 22, 2019

Love Letters & Unexpected Findings: User Research Methods with Metromile’s Senior User Researcher

Experience journey mapping. Prototype testing tweaks. This post unpacks the unconventional but fun-and-effective methods of Brandie Smith.

October 31, 2019

How to Make Your Product Design Research Truly User-Centric: An Interview with Beth Koloski

Beth Koloski—a remote researcher—shares how to switch from a product-centric to a user-centric mindset, plus some "must-have" tools.

Matt Goolding

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