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Erin May

SVP, Marketing

Left brained, right brained. Customer and user advocate. Writer and editor. Lifelong learner. Strong opinions, weakly held.

All posts from this author

Keep calm and do remote research.

There's huge value in bringing a notetaker to user interviews, and it's not hard to make it happen.

After two years of publishing fresh content, we thought it was time to add some navigation and speed things up.

How to get your whole team interviewing customers, all the time.

Your map to the universe of the best user research tools to find gaps and overlaps in your stack.

Is user research always a good idea? Michele Ronsen explains why and when companies should think twice before doing qualitative UX research.