The 2024

UX Tools Map

Good morrow, traveler

elcome to the 2024 UX Tools Map. If you’re here by chance, congratulations—you have stumbled upon the internet’s only immersive, illustrated guide to the UX software landscape! If you’re a repeat visitor (this is our 6th annual Tools Map to date), then it’s great to have you back for another year!

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Inside the 2024 edition you’ll find over 800 tools built for User Research, UX, Design, and Product use cases.

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Each tool is plotted on the Map according to its core use case(s) to help you explore your options and build a best-in-class toolkit for every stage of the product life cycle, from ideation to post-launch iteration.

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Keep on scrolling to explore the Map and learn more about how the UX software landscape has evolved since last year.

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More details about each tool (including additional use cases and product descriptions) can be found in our comprehensive tools database, available as a free download.

Download the map & database

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Single category

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Land route

Sea route

Map Legend

Single category

2 categories (adjacent)

2 or more categories

Region

Land route

Sea route

Get a PDF version of the map + the complete list of tools.

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How to Navigate the Map

The world of UX software is vast and varied. We’ve broken it down into 7 regions, within which lie 42 key locations, each one corresponding to a core use case category (1). Detailed category definitions for all these core use cases can be found further down the page.

(We define a “core use case” as one that a UX professional would reasonably consider purchasing a tool to solve, in a scenario where they have an otherwise complete stack of tools and do not require — or are unwilling to pay for — any other features or use cases.)

Of course, many tools are multifunctional and have multiple core use cases—you’ll find these tools located between two or more categories. When adjacent categories intersect, they are marked by a white circle with a numeric code (2). When overlaps occur between categories that are situated in distant regions, the connections are depicted as roads or sea routes, denoted by alphabetical codes.

Note that categories are numbered by their location on the map, starting from the upper lefthand side. The list of tool categories—shown below—therefore appear to “skip” some numbers (like 2 and 4); on the map, those “missing” numbers represent places where two adjacent categories intersect.

Principality of Product & Project Management

1. Project Management | Longship Launch
3. Knowledge Management | The Runestones
5. No-Code Internal App Builders | Domovyk's Domain
6. Issue Tracking | Baba Yaga's Hut
7. Virtual Whiteboard | Woden’s Eye

Session Support Shires

9. Manual Note Taking | The Scriptorium
10. AI Meeting Assistant | The Faerie Court

Republic of Recruiting & Participant Management

11. Research CRM | The Wisewood
12. Document Signing | Old Grafo’s Grove
13. Scheduling | The Hourdrop
14. Incentives | Fields of Gold
15. Participant Panel | Poseiden's Pools

Province of Visual Thinking & Design

18. Design Systems | Order of the Scroll
20. Prototyping & No-Code App Creation | The Paper Tiger Teahouse
21. User Flows & Wireframes | Green Dragon Gorge
22. Contextual Design Feedback | Imperial Examination Hall
24. Automated UI/UX Design | The Inkwell

Kingdom of Continuous Data Collection

25. User Feedback Board | Emerald Terrace
27. Intercept Surveys | The Night Market
29. A/B & Multivariate Testing | Multivariate Mangroves
30. Session Replays | Hall of Shadows
32. User Analytics | The Pearl

Federated States of Study-Based Research

34. Automated Moderation | The Sea Wolf
35. Accessibility | The Lighthouse of AXandria
36. Artificial User Research | The Great Mirage
38. Beta Testing | Beylik’s Bay
39. Biometrics | Nazar Tower
40. Diary Studies & Mobile Ethnography | The Travelers
42. Usability Testing | The Blue Steppes
44. Specialized Studies | The City
45. Playtesting & Games Research | Falconer Ridge
46. Interviews & Focus Groups | The Meeting Place
49. Insight Communities | The Bazaar
51. Video Surveys | The Watchtower
53. Surveys | Surveylands

Commonwealth of Analysis & Insight Management

56. Centralized Feedback & Analytics | Toil & Trouble Turnpike
57. Research Repository | Archivale
59. Qualitative Analysis | Ye Olde Henge
61. Quantitative Analysis | Merlin’s Mines
64. Transcription | Transcription-Upon-Avon
67. Text Tagging & Data Labeling | St. Allium’s Garden
68. AI Research Companion | The Crow & Query

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UX Software Categories

Principality of Product & Project Management

Product & Project Management tools help teams plan, track, and manage projects, tasks, and product development. They support organizing timelines, milestones, and progress, and include specialized tools for issue tracking, knowledge bases, and no-code builders for creating custom internal applications.

1 Project Management | Longship Launch

Software for planning, visualizing, and managing projects, tasks, and product development over time with timelines, goals, and milestones.

Common features: Timelines, milestones, task lists, progress tracking

3 Knowledge Management | The Runestones

Platforms designed to organize, capture, and retrieve organizational knowledge, including documentation, policies, and best practices.

‍Common features: Document storage, version control, collaboration, search

5 No-Code Internal App Builders | Domovyk's Domain

No-to-low-code tools for building custom internal apps like CRMs, databases, and bespoke project management solutions.

‍Common features: Database integrations, no-code interfaces

6 Issue Tracking | Baba Yaga's Hut

Tools for tracking and resolving bugs, issues, or pain points in the product development lifecycle, often integrated with development workflows.

‍Common features: Ticketing, status updates, issue reporting, priority tagging

7 Virtual Whiteboard | Woden’s Eye

Collaborative tools for brainstorming and ideation, providing virtual spaces for sketching, diagramming, and sharing ideas.

‍Common features: Sketching tools, real-time collaboration, sticky notes

Map Location

Top left 

Vibes

Boreal forests, long winter days, fearsome seafarers, dark fairy tales

Examples

Airtable, Asana, Confluence, FigJam, Glide, Google AppSheet, Guru, Harvestr, Instabug, Jira, Linear, Microsoft Whiteboard, Miro, MURAL, Notion, NTask, ProdPad, Productboard, Retool, Slab

Session Support Shires

Session Support tools facilitate the setup, management, and moderation of research sessions. This includes tools for note-taking, transcription, AI-driven meeting assistance, and AI moderation.

9 Manual Note Taking | The Scriptorium

Tools for manually capturing, organizing, and storing notes, emphasizing flexibility and usability across different formats.

‍Common features: Note formatting, multimedia support, organization features

10 AI Meeting Assistant | The Faerie Court

AI-driven tools for automatically transcribing, summarizing, and analyzing meetings and research sessions in real-time.

‍Common features: Live transcription, meeting summaries, AI analysis, tagging

Find out how UX Researchers are currently using AI tools to support their workflows in the AI in UX Research Report.

Map Location

Top center 

Vibes

Green pastures, rugged outcrops, lilting ballads, overcast with a chance of rain

Examples

Evernote, Fathom, Fireflies.ai, Google Docs, MeetGeek, Notion, Otter.ai, Roam

Republic of Recruiting & Participant Management

Recruiting & Participant Management tools help you find the right participants for your research and streamline participant management through self-serve participant panels and by automating operational tasks related to recruiting—like scheduling, signature collection, and incentives distribution.

11 Research CRM | The Wisewood

Tools for building, tracking, and managing relationships with research participants, including participant profiles, research history, demographics, and metadata.

‍Common features: Participant profiles, segmentation, research history, communication

Note: This category does not include tools with recruiting features focused on testing/surveys, or sales-specific CRMs with unnecessary and costly features.

12 Document Signing | Old Grafo’s Grove

Tools for creating, distributing, and collecting consent forms and documents to ensure ethical and legal compliance during research.
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Common features: E-signatures, secure document storage, compliance tracking

13 Scheduling | The Hourdrop

Software to manage and organize research sessions with participants, often with calendar integrations and automated notifications.

‍Common features: Calendar sync, automated reminders, time zone support

14 Incentives | Fields of Gold

Tools for automating and managing participant incentive delivery through gift cards, payments, or rewards.

‍Common features: Automated rewards, customizable incentives, payment tracking

15 Participant Panel | Poseiden's Pools

Platforms designed to facilitate self-serve research recruitment from a pool of external participants, including segmenting, screening, and communicating with participants.

‍Common features: Participant pools, recruitment filters, segmentation, communication tools‍

Note: This category does not include proprietary survey panels maintained by market research tools or panels tied to specific testing platforms.

Map Location

Top right 

Vibes

Cyprus tees, olive groves, pleasant breezes, fresh seafood, petulant sea gods

Examples

Acuity Scheduling, Calendly, DocuSign, Doodle, Dropbox Sign, Google Calendar, PandaDoc, Signeasy, User Interviews

Province of Visual Thinking & Design

Visual Thinking & Design tools enable teams to collaboratively ideate, prototype, and refine design concepts. They support the creation of structured design systems, user flows, and prototypes, enhancing the design process through visualization and feedback.

18 Design Systems | Order of the Scroll

Tools for creating, managing, and sharing design standards, components, and guidelines to ensure product consistency.

‍Common features: Component libraries, style guides, version control

20 Prototyping & No-Code App Creation | The Paper Tiger Teahouse

Tools for creating interactive prototypes or building digital products without code, enabling visualization and testing before development.

‍Common features: Interactive prototypes, drag-and-drop interfaces, no-code app building

21 User Flows & Wireframes | Green Dragon Gorge

Tools designed to visualize and design user journeys, map interactions in a product or service, and create static wireframes or mockups of user interfaces to define structure and layout.

‍Common features: Flowcharts, drag-and-drop visualization, low-fidelity UI mockups, layout tools

22 Contextual Design Feedback | Imperial Examination Hall

Platforms that allow teams to collaboratively review design assets, websites, or prototypes with annotations and comments.

‍Common features: Annotations, threaded discussions, version history

24 Automated UI/UX Design | The Inkwell

Software that uses AI to assist in generating UI/UX designs by providing layout suggestions and user behavior predictions.

‍Common features: AI-generated layouts, predictive designs, behavior insights

Map Location

Center right 

Vibes

Soaring limestone peaks, curling mists, bamboo forests, many-lanterned teahouses

Examples

Adobe XD, Anima, Balsamiq, Bubble, Feature Flux, Figma, FlowMapp, Galileo, Lucidchart, Markup, Marvel, Proto.io, Ruttl, Storybook, Uizard, UXPin, Visily, Zeplin, Zeroheight

Kingdom of Continuous Data Collection

Continuous Data Collection tools facilitate the capture of real-time insights through product feedback boards, intercept surveys, A/B testing, session recordings, and user analytics. These tools are “always on” — insight collection is ongoing and can occur independent of any specific research study.

25 User Feedback Board | Emerald Terrace

Platforms for continuous collection of product feedback, allowing users to submit suggestions, vote on features, and discuss improvements. These tools may include feedback analytics that utilize natural language processing and sentiment analysis to interpret and measure feedback.

‍Common features: Feedback submission, voting, discussion threads, feedback analytics

27 Intercept Surveys | The Night Market

Tools that gather quick, contextual feedback via short surveys triggered by user behavior on websites or apps. This category includes tools for collecting CSAT, NPS, CES, etc.

‍Common features: Triggered surveys, real-time feedback, feedback analytics

29 A/B & Multivariate Testing | Multivariate Mangroves

Software for running experiments to compare different versions of a product, measuring performance based on user engagement or conversion.

‍Common features: Split testing, multivariate testing, conversion tracking

30 Session Replays | Hall of Shadows

Software that records user sessions on websites or apps, providing insights through video replays and behavioral analysis. (Subcategory of User Analytics)

‍Common features: Screen recording, heatmaps, behavior analysis

32 User Analytics | The Pearl

Tools that track and analyze user behavior within digital products to understand user interactions and optimize experiences.

Common features: Event tracking, funnel analysis, user segmentation, heatmaps

Note: It is assumed that tools for conducting surveys, tracking product analytics, running usability studies, etc. etc. will allow you to view, analyze, and interpret the results of that work. This does not automatically make them analysis tools, even if analysis features are extremely robust. Unless a tool enables researchers to analyze data from multiple sources and would reasonably be purchased for this purpose, analysis capabilities are considered a feature not a category.

Map Location

Bottom right 

Vibes

Terraced rice paddies, bustling urban spaces, dense mangrove forests, street food

Examples

1Flow, AB Tasty, Adobe Target, Amplitude, Canny, Contentsquare, FullStory, Hotjar, LogRocket, Matomo, Microsoft Clarity, Mixpanel, Optimizely, Sprig, Survicate, Upvoty, Usersnap, UserVoice, UXCam, VWO

Federated States of Study-Based Research

Active Research tools support structured studies that involve real users—such as usability testing, interviews, focus groups, and specialized research methods like biometrics or diary studies. These tools help researchers gather detailed, task-based feedback and behavioral insights to answer a specific research question or enable a particular business decision.

34 Automated Moderation | The Sea Wolf

Tools that use AI to conduct interviews, surveys, or feedback sessions in place of a human moderator, enabling scalable research.

‍Common features: AI-driven interviews, conversational surveys, transcription, meeting summaries, AI analysis, tagging

35 Accessibility | The Lighthouse of AXandria

Tools for testing products to ensure compliance with accessibility standards and usability for users with disabilities. (Subcategory of Usability Testing)

‍Common features: Accessibility audits, screen reader simulation, usability feedback

36 Artificial User Research | The Great Mirage

Tools using AI to simulate user behavior and predict product performance based on automated models, without real user interactions.

‍Common features: AI user simulations, behavior modeling, performance predictions

38 Beta Testing | Beylik’s Bay

Platforms for managing beta testing programs, including participant recruitment, feedback collection, and bug tracking during late-stage development. (Subcategory of Usability Testing)

‍Common features: Bug reporting, feedback collection, performance analytics

39 Biometrics | Nazar Tower

Tools that measure signals such as eye movement, facial expressions, or voice patterns to analyze subconscious responses to design or stimuli. (Subcategory of Specialized Studies)

‍Common features: Eye tracking, emotion analysis, voice analysis, biometric data

40 Diary Studies & Mobile Ethnography | The Travelers

Platforms to collect longitudinal data from participants, capturing their daily experiences through multimedia, text, and surveys over time. (Subcategory of Specialized Studies)

‍Common features: Multimedia entry (video, audio, text), daily prompts, longitudinal data collection

42 Usability Testing | The Blue Steppes

Platforms for remote or in-person testing of user interfaces, focusing on observation, recording, and feedback collection.

‍Common features: Screen sharing, task-based testing, video/audio recording

44 Specialized Studies | The City

Tools designed to conduct specific types of research such as card sorting, 5-second tests, or diary studies, often tailored to specific methodologies.

‍Common features: Customizable study templates, method-specific tools, analysis

45 Playtesting & Games Research | Falconer Ridge

Tools for testing video games with real users, focusing on gameplay feedback, bug tracking, and overall player experience. (Subcategory of Specialized Studies)

‍Common features: Gameplay recordings, bug reporting, player feedback surveys

46 Interviews & Focus Groups | The Meeting Place

Software for conducting one-on-one or group interviews, allowing for live conversation, video, and text-based communication.

‍Common features: Video/audio recording, live chat, focus group moderation, transcriptions

49 Insight Communities | The Bazaar

Platforms for creating and engaging communities of users or customers to facilitate discussions, enable co-creation, and gather feedback over time.

‍Common features: Discussions boards, idea generation, survey features, user diaries

51 Video Surveys | The Watchtower

Tools designed to capture participant feedback via video responses, allowing researchers to collect qualitative data through recorded visual and verbal communication.

Common features: Video recording, question prompts, automated transcription, sentiment analysis

53 Surveys | Surveylands

Platforms for creating, distributing, and analyzing DIY surveys to gather both qualitative and quantitative feedback from participants.

‍Common features: Survey templates, branching logic, analytics, question types

Map Location

Bottom and center left 

Vibes

Red rock valleys, sandy deserts, spice markets, blue-skied steppes, the grunts and tinkling bells of camels

Examples

accessiBe, Alida, Attention Insight, Ballpark, Discuss, Dscout, Echovane, Fable, Go Testify, HEARD, Listen Labs, Lookback, Maze, Neurons, Optimal Workshop, Outset.ai, PlaybookUX, PlaytestCloud, QualSights, Qualtrics, Recollective, SurveyMonkey, Tobii, Userbrain, Userlytics, UserTesting/UserZoom, Voiceform, WAVE, Zoom

Commonwealth of Analysis & Insight Management

Insight Management and Analysis tools help organize, analyze, and synthesize research data. They centralize research findings, support qualitative and quantitative analysis, and enable efficient tagging, transcription, and data visualization to generate actionable insights from research.

56 Centralized Feedback & Analytics | Toil & Trouble Turnpike

Platforms that aggregate and analyze feedback from multiple sources, offering a unified view for product teams to interpret user feedback.

‍Common features: Integrations, analytics, sentiment analysis, feedback collection

57 Research Repository | Archivale

Platforms for centralizing and organizing research data, findings, and reports, often with advanced search, tagging, and filtering capabilities.

Common features: Centralized storage, search, tagging, report management

59 Qualitative Analysis | Ye Olde Henge

Software for analyzing non-numeric data such as text, video, or audio to identify themes, patterns, or insights, often using coding or thematic analysis.

‍Common features: Data coding, sentiment analysis, qualitative data categorization‍

Note: It is assumed that tools for conducting surveys, tracking product analytics, running usability studies, etc. etc. will allow you to view, analyze, and interpret the results of that work. This does not automatically make them analysis tools, even if analysis features are extremely robust. Unless a tool enables researchers to analyze data from multiple sources and would reasonably be purchased for this purpose, analysis capabilities are considered a feature not a category.

61 Quantitative Analysis | Merlin’s Mines

Software designed for statistical analysis and the interpretation of numerical data, allowing for detailed insights into user behavior and trends.

‍Common features: Statistical models, data visualization, advanced analytics‍

Note: It is assumed that tools for conducting surveys, tracking product analytics, running usability studies, etc. etc. will allow you to view, analyze, and interpret the results of that work. This does not automatically make them analysis tools, even if analysis features are extremely robust. Unless a tool enables researchers to analyze data from multiple sources and would reasonably be purchased for this purpose, analysis capabilities are considered a feature not a category.

64Transcription | Transcription-Upon-Avon

Tools for converting audio or video into written text, typically used for interviews, meetings, or focus groups.

‍Common features: Automated transcription, translation, text editing, export options

67Text Tagging & Data Labeling | St. Allium’s Garden

Tools designed for categorizing and tagging text data for easier organization, often used for annotating and organizing large datasets.

‍Common features: Text labeling, automated tagging, data export

68AI Research Companion | The Crow & Query

Tools that utilize AI to help researchers query and synthesize large volumes of information, providing relevant summaries and answering research questions interactively.

‍Common features: AI-powered search, summarization, real-time data synthesis

Map Location

Center 

Vibes

Cozy hamlets, grazing sheep, tangled hederows, roadside inns, tweed and real ale

Examples

Amplitude, ATLAS.ti, Caplena, ChatGPT, Claude, Condens, CoNote, Dedoose, Descript, Dovetail, Elicit, EnjoyHQ (UserTesting), Excel, GetWhy, Heap, Infotools, Label Studio, Marvin, Merlin, Notably, Prodigy, Quantum Metric, Reduct, Sonix, SPSS, TagTog, Trint, UserVoice

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How the UX Tools Landscape Has Evolved

This is the sixth UX Tools Map (formerly called the UX Research Tools Map) from the intrepid team at User Interviews. It is the largest by far—we more than doubled the number of tools included on the 2023 edition!

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Why? Well, for one thing we expanded our scope to include more Design and Project Management use cases to reflect the needs of many “non-Researchers” who interact with user research as part of their jobs.

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For another thing, automated intelligence (AI) has accelerated the annual proliferation of new UX tools at both ends of the market—from those aimed for scrappy startup budgets to all-in enterprise solutions. Time will tell which of these newcomers stick around—but for now they are very much a part of this landscape.

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Our process for evaluating, categorizing, and plotting each product was similar to last year—you can read a summary of what that looked like over on the 2023 UX Research Tools Map page.

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But there are two key ways in which our approach differed from one year to the next:

There are no logos on the map itself. This change was necessitated by (and allowed us to accommodate) the sheer volume of tooling options that currently exist for every use case. This approach—plotting category nodes rather than logos—also facilitates exploration of the landscape by use case. (If you’re looking for a certain logo in particular, you can download the list of tools and the PDF map to locate a specific tool on the map.)
We used AI to support our process. We trained a custom GPT to help us research tools, QA the database, and generate brief product descriptions. To be honest, the resulting model wasn’t that intelligent, and we were wary of overrelying on AI to make judgment calls about individual tools. That meant that the bulk of the work—including researching and categorizing each tool—remained a manual effort. (In other words Katryna still spent a heckin’ long time with spreadsheets.

Speaking of AI, it’s incredible just how ubiquitous the technology has become in the span of a couple years—most of the tools on this list now boast some AI features.

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In some cases, these features have been incorporated into existing products to enhance or expand their capabilities and efficiency. In other cases, artificial intelligence forms the bedrock of the products themselves—they are, first and foremost, AI tools and their outputs (analyses, summaries, designs) are either wholly generated by or significantly supplemented by AI.

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This meant we had to adjust the way we treated AI features. Take the Qualitative Analysis category, for example—last year, we had a distinct category for AI Text & Sentiment Analysis. But now, so many platforms for qualitative analysis offer robust AI features that trying to parse the group into separate categories felt somewhat meaningless. You’re now more likely to find AI features than not.

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This seems to be increasingly true across categories—a Knowledge Management platform may very well have AI-fueled search, and your average Manual Notetaking tool likely incorporated some AI assistance. And if it doesn’t, there’s a good chance it will before the next UX Tools Map rolls around!

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That’s why, for the most part, tools powered by AI are not categorized separately on the 2024 UX Tools Map. There are some exceptions (like AI Meeting Assistants or Automated Moderation tools) that represent emerging software categories not previously possible without AI. These are areas to watch in the months ahead.

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To explore previous UX Research Tools Maps and see how the landscape has evolved over time, consult the Archives (2019-2023).

Keep exploring

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The 2024 UX Tools Map is brought to you by the team at User Interviews.

Research, curation, storytelling and creative direction were led by 🐈 Katryna Balboni, Head of Creative Content & Special Projects; the web experience was designed by 💻 Holly Holden, Lead Web Designer; and Illustrator & Designer 🖌️ Jane Izmailova brought it all to life.

We are extremely grateful to our friends at ResearchOps Community, Chameleon, Marvin, Maze, and Sprig for their enthusiastic support for this project.