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Hub API and Data Integrations

Keep user data fresh. Connect any data source to Hub with Zapier, Census, or custom integrations.
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    Connect Hub to any tool including CRM software and data warehouses
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    Sync user data securely and keep participant records fresh
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    Build a custom integration for more flexibility, or use Census or Zapier for quick set-up
Access the API
Not using Hub yet? Book a demo
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Use Cases
Feed live data into Hub with the API
Almost every company stores valuable data about their users in CRMs (e.g. Salesforce), data warehouses (e.g. Snowflake), and analytics tools (e.g. Mixpanel). By syncing these data sources with Hub, your team can tap into that data to run research, enrich user profiles, and stay compliant.
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Automatically add new participants to Hub
Auto-populate your panel as new users enter your system—no more manual csv uploads necessary.
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Enrich user profiles with the latest info
Keep participant records up-to-date by connecting custom fields to live data sources
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Scrub participant records to stay compliant
Automatically remove inactive users from your panel, sync unsubscribes, and stay compliant with GDPR and data privacy regulations.
Application Steps
How to join the API Program
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Apply for API Access
‍Interested? Apply to join our API program by filling out the form.

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Application review
‍Hold tight while our team reviews your information and screens for technical and use case fit.

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Get your API keys
‍If accepted, we’ll be in touch with API keys, technical docs, and all the information you’ll need to start building.

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Start building
‍It’s in your hands now! Build custom integrations or use Zapier or Census to transfer data into Hub from a wide range of data sources.

Apply for API accessView API documentation
Setup Options
Choose the setup that works for your team
There are multiple ways to build with the Hub API—we leave it up to you! Choose the option that best fits your team’s data infrastructure and resourcing.
💡Note: the ability to send data from Research Hub to other tools is not currently available, but is on our radar for the future.
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Build a custom integration
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Use our Zapier integration
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Use our Census integration
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Use our Hightouch integration
Build a custom integration
Build your own integration on top of our API to send data from just about any system into Research Hub.
Level of flexibility: High
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Level of effort: High
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Requirements:
  • Developers who can build the integration
  • Access to the APIs of the tools you are connecting
  • 1-3 weeks of developer time (estimate)
a flow chart showing how to build a custom integration into research hub.
Use our Zapier integration
Use Zapier’s workflow automations to send data from 5,000+ tools into Research Hub—no code needed.
Level of flexibility: Medium
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Level of effort: Low
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Requirements:
  • A Zapier subscription
  • Basic technical understanding
a flow chart showing how to build an integration into research hub via Zapier
Use our Census integration
Send data from your company’s data warehouse into Research Hub via Census—no engineers needed.

Census is a reverse ETL platform that syncs data from your warehouse into all your business tools. With our Census partnership, even teams with limited technical resources can sync customer data from a wide range of data warehouses into Research Hub
Level of flexibility: Medium-High
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Level of effort: Medium
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Requirements:
a flow chart showing how to build an integration into research hub via Census
Use our Hightouch integration
Send data from your company’s data warehouse into Research Hub via Hightouch—no engineers needed.

Hightouch is a reverse ETL platform that syncs data from your warehouse into all your business tools. With our Hightouch partnership, even teams with limited technical resources can sync customer data from a wide range of data warehouses into Research Hub.
Level of flexibility: Medium-High
icon of a double ended blue arrow. the line between the arrow ends curves up and down.
Level of effort: Medium
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Requirements:
a flow chart showing how to build an integration into research hub via Hightouch
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Hub API FAQ
What support can I expect from the User Interviews team?
We are happy to help answer questions/concerns but are unable to support building for additional or custom use cases beyond what is described in the technical documentation at this time.
How much time will it take to set up the Hub API?
Setup can take anywhere from 1 to 2 days to 2+ weeks, depending on your use case, how you choose to implement, and the state of your data infrastructure. If your team is able to use the Zapier, Census, or Hightouch integrations, setup generally takes less than a week.

For a more custom implementation, teams that have the technical resources to build their own integration are generally able to get a basic integration up and running in about 2 weeks—though for more advanced integrations, there’s practically no limit to how deeply you can integrate.
Who can use the Hub API?
The Hub API is open to Research Hub users on all plans.
Can I send data from multiple tools to Research Hub?
Yes! When you set up a custom integration or use one of our data integrations, you can configure it to send data from multiple tools into Research Hub.
Can I send data from Research Hub to other tools?
No, the ability to send data from Research Hub to other tools is not currently available, but is on our radar for the future. We’re currently collecting feedback to understand this need among our researchers.
Can I set up a data integration without needing to write code (or working with my data team)?
Yes! With our Zapier integration, you can use Zapier’s workflow automations to send data from 5000+ tools into Hub without writing any code. The only requirements are a Zapier subscription and basic technical understanding.

If you’re interested in using Census, our Census integration can be set up without developers, but requires writing a little bit of SQL.
Who should I contact with questions?
Please reference our API technical documentation or contact your customer success representative or api@userinterviews.com with questions.
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Start connecting your tools and data sources to Hub

Access the API
View API documentation
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