Product Manager’s No-Nonsense Guide to User Research | User Interviews

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Learn how to plan, conduct, and analyze UX research, plus strategies on how to collaborate with UXRs.

What's Inside

Let's cut out the nonsense! This guide will help you:

  • Understand why a deeper knowledge of UX research is a PM’s secret weapon ✔️
  • Learn the types of research PMs should conduct ✔️
  • Collaborate effectively with UX researchers ✔️
  • Access actionable tips and tools to incorporate UXR into your workflow ✔️

Along the way, we'll provide tips, templates, and further resources to support your efforts.

Inside the Guide: When Should Product Managers Do User Research?

Research shouldn’t be reserved for major launches. Instead, integrate UXR throughout the product lifecycle:

  1. Discover: Identify user pain points and unmet needs through interviews or field studies.
  2. Define: Narrow your focus to the most pressing problems. Surveys or card sorting can help.
  3. Develop: Validate ideas and test prototypes with usability testing or preference studies.
  4. Launch and beyond: Gather feedback post-launch to iterate and improve continuously.

💡 For more tips and tactics like these, download the full guide.

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