Get Your Copy of the Minimum Viable Research Guide

Inside MVR: When to recruit customers vs external participants

You should recruit your own customers when:‍

• You’re making improvements or updates to an existing experience
• You need to speak with people who already have experience with your product
• You need to usability test with power users vs. new users

You should recruit external participants when:

• You’re developing a new product or brand
• You want to test with new customer groups
• You want to understand competitors’ customers
• You need to test usability among novices

💡 For more tips and tactics like these, download the full guide.