UX Research Methodologies

There are so many different types of user research—and so many methodologies and approaches in each category—that it’s easy to get overwhelmed by choice, even for experienced UX researchers!

This module is all about the different user research methodologies and when to use them. We’ll cover:

• The types of UX research methods. You’ll learn about the differences between different kinds of user research methods—quantitative and qualitative, generative and evaluative, attitudinal and behavioral, moderated and unmoderated.
• Qualitative vs. quantitative research in more depth, including the differences in research design, sampling, data analysis, and how to combine them in mixed methods studies.
• How to choose a user research method based on where you are in the product development cycle, your research goals, the kinds of data you need, and other factors.
• User research frameworks, including our Decision Driven Research framework for mapping your methods to the kinds of decisions you want to enable.