Business 101 for Researchers | User Interviews

Business 101 for Researchers

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About the Course

Eniola Abioye, a UX expert and Meta researcher, is here to help professionals across UX Research, Research Operations (ReOps), and other roles show the business impact and ROI of research within their organizations.

Upon completion of the program, you’ll be able to better connect research with revenue and business objectives, from identifying the right KPIs to roadmap alignment and calculating the ROI of your efforts.

Curriculum

Week 1
Making Sense of the Business + Where Research Fits into Long-term Revenue Planning
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What it includes: This session will help you understand the inner workings of your organization and give you the tools to confidently and actively participate in critical discussions on research’s business impact. You’ll work through key concepts such as goal and opportunity sizing and incremental revenue, with supporting case studies to help shed light on the practical applications of this knowledge.

What you’ll learn: How to piece together multiple (and at times, fragmented) business insights into a cohesive understanding of what drives revenue, and ultimately, where research can have the greatest impact.

Week 2
Calculating ROI + Communicating Impact to Stakeholders
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What it includes: Guidance on the fundamentals of communicating the business impact of research, including the best ways to calculate ROI and when and where to share information with key stakeholders.

What you’ll learn: Attendees will walk away with the ability to calculate and clearly articulate their insights to create maximum impact across the company.

Get the detailed syllabus

What you’ll get out of this course

A deeper understanding of your organization’s business, including what goes into a strategic vision, long-term revenue plans and key metrics for success

The research opportunity sizing skills to make informed, big bets and put high level work streams in place to better align your research with revenue

Tactics to better frame and communicate the ROI of research for stakeholders

A certificate of completion you can add to your resume + LinkedIn profile

Bonus: New User Interviews customers can receive a credit for 5 free participants

Who should attend this course

Anyone who is seeking innovative, field-tested ways to communicate the business impact and ROI of research, such as:

UX researchers and ReOps professionals at any stage of their careers who want to better calculate and convey the business impact of research at their organization

Professionals tasked with research at their organization, such as CX pros, Product Managers, or UX Designers, looking to upskill their business acumen

About the instructor

Eniola Abioye is a Senior UX Researcher at Meta and the Founder of UX Outloud, a UXR career coaching practice in the SF Bay Area. As a user researcher with 10 years of experience across industries, Eniola is passionate about driving intuitive and accessible product design. She guides researchers in building efficient approaches to insight development, strategic storytelling, and impact definition in her work as a career coach.

With a background in integrative biology, she understands the value of bringing various perspectives to product research. And as the UXR landscape has shifted in the past couple years, Eniola is working to advance the democratization of user-centricity across teams building experiences. In progress towards that goal, this course covers the basic tenets of user research and enables a wide range of professionals to engage with and develop actionable insights.

a collage of photos of the course instructor, Eniola Abioye. Clockwise from top, a headshot of Eniola, Eniola high-fiving a woman in front of a white board, and Eniola giving a presentation at the front of a room with a laptop and projector.
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FAQ

How much does this course cost?
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This course is free for registrants — sign up for on-demand access on this page!

Will the course be available on demand?
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Yes! The sessions are now available on-demand for anyone who signs up.

Is there homework?
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No formal take-home assignments are required for this course. However, there will be a quick quiz to obtain your special course certificate at the conclusion of the course.

I can’t make these times. Will the course be offered again?
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The full course is now available on demand! This and other courses may follow based on feedback and interest in future courses.

Am I a good fit for this course?
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We think so! This course is best for anyone who’s looking for the insights and skills to connect and convey the value of research to their business.

This course might be too advanced for me — do you offer a Research 101 course?
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Yes we do! We have a free Research 101 course available to anyone on demand to learn or enhance your knowledge of research fundamentals.