Join us for a FREE 2-week course that equips attendees with the business acumen necessary to drive maximum UX research impact in their organizations.
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Eniola Abioye, a UX expert and Meta researcher, will lead our free, 2-week course that is designed for professionals in UX Research, Research Operations (ReOps), and others looking to show the business impact and ROI of research within their organizations.
Upon completion of the program, you’ll be able to better connect research with revenue and business objectives, from identifying the right KPIs to roadmap alignment and calculating the ROI of your efforts.
When:
What it includes: This session will help you understand the inner workings of your organization and give you the tools to confidently and actively participate in critical discussions on research’s business impact. You’ll work through key concepts such as goal and opportunity sizing and incremental revenue, with supporting case studies to help shed light on the practical applications of this knowledge.
What you’ll learn: How to piece together multiple (and at times, fragmented) business insights into a cohesive understanding of what drives revenue, and ultimately, where research can have the greatest impact.
What it includes: Guidance on the fundamentals of communicating the business impact of research, including the best ways to calculate ROI and when and where to share information with key stakeholders. We’ll then make time to have your questions answered live by our course instructor.
What you’ll learn: Attendees will walk away with the ability to calculate and clearly articulate their insights to create maximum impact across the company.
A deeper understanding of your organization’s business, including what goes into a strategic vision, long-term revenue plans and key metrics for success
The research opportunity sizing skills to make informed, big bets and put high level work streams in place to better align your research with revenue
Tactics to better frame and communicate the ROI of research for stakeholders
A certificate of completion you can add to your resume + LinkedIn profile
Bonus: New User Interviews customers can receive a credit for 5 free participants
Anyone who is seeking innovative, field-tested ways to communicate the business impact and ROI of research, such as:
UX researchers and ReOps professionals at any stage of their careers who want to better calculate and convey the business impact of research at their organization
Professionals tasked with research at their organization, such as CX pros, Product Managers, or UX Designers, looking to upskill their business acumen
Eniola Abioye is a Senior UX Researcher at Meta and the Founder of UX Outloud, a UXR career coaching practice in the SF Bay Area. As a user researcher with 10 years of experience across industries, Eniola is passionate about driving intuitive and accessible product design. She guides researchers in building efficient approaches to insight development, strategic storytelling, and impact definition in her work as a career coach.
With a background in integrative biology, she understands the value of bringing various perspectives to product research. And as the UXR landscape has shifted in the past couple years, Eniola is working to advance the democratization of user-centricity across teams building experiences. In progress towards that goal, this course covers the basic tenets of user research and enables a wide range of professionals to engage with and develop actionable insights.
— Past Course Attendee
This course is free for registrants — sign up on this page!
Yes! The sessions will be made available for those who sign up and are unable to attend live, upon its conclusion.
No formal take-home assignments are required for this course. However, participants are encouraged to test their research knowledge and ask questions throughout. Additionally, a limited number of spots are available for 1:1 office hours.
The full course will be made available on demand upon its completion. This and other courses may follow based on feedback and interest in future courses.
We think so! This course is best for anyone who’s looking for the insights and skills to connect and convey the value of research to their business.
Yes we do! We have a free Research 101 course available to anyone on demand to learn or enhance your knowledge of research fundamentals.
