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User Research 101 is a free, cohort-based course designed for anyone who wants to learn or sharpen their research skills.
Upon completion of the program, you’ll be able to confidently scope a UX research project, understand which research methods to use (and when to use them), unpack data to generate better insights, and provide actionable recommendations for stakeholders.
The course is led by Instructor Eniola Abioye, a UX expert and senior researcher at Meta.
What it includes: How to leverage previously collected data, market research, and internal user trends to inform your research questions and goals. You’ll also begin to understand the best ways to incorporate business or organizational objectives into research design, starting with determining the most important knowledge gaps to fill. This will be followed by a deep dive into research methods, including qualitative and quantitative approaches, navigating organizational constraints, and picking the right sample for your project.
What you’ll learn: We’ll start out with the core tenets of human-centered design and how we approach building empathy. Then you’ll take a deep dive into how to scope a UXR project, including developing hypotheses, determining your project’s intended impact, building a timeline, and asking the right research questions, including a case study example.
Attendees will gain a better grasp of when and how to use these research methods, along with what you’ll need to recruit quality participants.
What it includes: Attendees will learn how to decode the story behind the data using multiple thematic analysis methods and tools that leverage AI to efficiently surface insights, the process behind transforming your new learnings and actionable recommendations into work plans, and how to better integrate research into the product roadmap.
What you’ll learn: How to unpack the insights and illuminate opportunities to move metrics that matter, share the most impactful insights, and gain buy-in from multiple stakeholders based on your research.
Tools to confidently research and make the most of your findings to benefit your organization
A draft project + template kit you can use for your next research project
A course certificate upon completion
Bonus: New User Interviews customers will get a credit for 5 free participants
Anyone who is interested in conducting research, enabling research for others, or sharpening their own research skills, such as:
User Research & Research Operations professionals
UX & CX professionals
Product professionals and designers
Marketing professionals
Founders and entrepreneurs
Eniola Abioye is a Senior UX Researcher at Meta and the Founder of UX Outloud, a UXR career coaching practice in the SF Bay Area. As a user researcher with 10 years of experience across industries, Eniola is passionate about driving intuitive and accessible product design. She guides researchers in building efficient approaches to insight development, strategic storytelling, and impact definition in her work as a career coach.
With a background in integrative biology, she understands the value of bringing various perspectives to product research. And as the UXR landscape has shifted in the past couple years, Eniola is working to advance the democratization of user-centricity across teams building experiences. In progress towards that goal, this course covers the basic tenets of user research and enables a wide range of professionals to engage with and develop actionable insights.
— Course Attendee
This course is free for participants who sign up here.
Yes! The course is now available on demand. Sign up for access using the form on this page
No formal take-home assignments are required for this course.
The full course will be made available on demand upon its completion. This and other courses may follow based on feedback and interest in future courses.
Yes! This course is best for anyone who’s interested in improving their UX research skills. If you’re already an expert researcher, you may not learn a lot, but all are welcome.
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Yes! Our free Business 101 for Researchers course is built to help you better connect research to revenue. Learn more about Business 101 for Researchers.
