Week 1

Asking good research questions

What we covered: How to leverage previously collected data, market research, and internal user trends to inform your research questions and goals. 

What you’ll learn: How to scope a UXR project, including developing hypotheses, determining your project’s intended impact, building a timeline, and asking the right research questions.

Session 1 slide deck

Week 2

Recruiting participants and applying research methods

What we covered: How to employ the best research methods for your study, including qualitative and quantitative approaches.

What you’ll learn:
When and how to use these research methods, along with what you’ll need to recruit quality participants.

Session 2 slide deck

Week 3

Finding the insights

What we covered: How to find the story behind the data using multiple tactics such as dovetail and thematic analysis methods.

What you’ll learn: How to unpack the anatomy of an insight, including the analysis methods and tools necessary to generate them.

Session 3 slide deck

Week 4

Turning insights into impact

What we covered: Transforming your new learnings into actionable recommendations for your team.

What you’ll learn:
How to turn insights into impact for multiple stakeholders based on your research.

Session 4 slide deck