Groupon + User Interviews: Research at Scale
  • Instant insights from your target audience
  • Research that scales across the entire organization
  • Seamless recruitment for faster, more reliable research.
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Recruit Deal-Seekers, Experience Buyers, and Small Business Owners Who Drive Local Commerce

Whether you’re testing new offers, exploring buyer behaviors, or shaping merchant tools, User Interviews makes it easy to recruit high-quality participants that match your target customers and partners.

With a vetted panel of over 5 million participants, advanced screening, and fraud rates under 1%, we help you get fast, reliable insights from the audiences that shape local commerce.

Who We Help You Reach:

  • Deal-seeking consumers—screened by shopping habits, demographics, and interest in local offers
  • Frequent online shoppers interested in discounts, events, and experiences
  • Local small business owners and merchants—restaurants, salons, fitness studios, service providers
  • Consumers who regularly purchase experiences—from travel to wellness to events
  • Parents and families looking for kid-friendly activities and family deals
  • Event-goers and activity seekers—people purchasing tickets, classes, and unique experiences
  • Multicultural and regional audiences for market-specific research

Target participants by shopping behavior, purchase frequency, industry, location, income level, and family status—all through custom screeners to match Groupon’s exact audience needs.

Why It Works for Marketplace and Consumer Research:

  • 5M+ vetted participants, ready to be screened for Groupon-specific needs
  • Fraud rates under 1%, with multi-step participant verification
  • Custom screeners to find the right buyers, business owners, and niche audiences
  • Fast recruiting—first matches within 24 hours
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Groupon + User Interviews

6M

Participants

45K+

Business Owners

430K

Participants with Accessibility Characteristics

15K+

Entertainment Professionals

17K+

Marketing Professionals

11K+

Advertising Professionals
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Recruit qualified research participants, fast

"I can deploy a study and have it filled in less than 24 hours. I can choose the participants. I get to pick who I would like for research.”

-Josh Kaeding | Lead UX Researcher | Limbix Health
Check it out!
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Research panel management for teams

"We’re able to put our actual users into the recruiting funnel. All of this happens within a couple of days.”

-Elizabeth Klann | Senior Design Researcher | Think CERCA
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Enterprise features

Security & privacy
Built for reliability and security, our platform uses best-in-class security and compliance practices, with SOC 2, ISO 27001, and ISO 27701 certifications.
Participant network
Target niche consumer and professional segments from our network of 6 million high-quality research participants.
Research CRM
Powerful panel management and recruitment automation for teams running research with their own users at scale.
Team management
Set guardrails and communication standards to support team-wide collaboration. Minimize the need for manual oversight with powerful admin features.
Customer success
Your dedicated customer success manager is here to guide and support your team’s research practice through implementation, team onboarding and ongoing training.
Research automation
Save time and resources with a tool that automates recruitment, screening, scheduling, and incentives—plus, is compatible with your existing research tool stack.

Enterprise FAQs

Which User Interviews plan is right for my team?

Our plans and pricing are transparent with no hidden costs. You can find flexible research plans for any team. If you’re not sure which plan is right for you, book a 15-minute intro call with our research sales consultants. They'll be able to help you decide!

Which research methods does User Interviews support?

User Interviews supports mixed methods research! We’re the most open platform for research recruitment. With our growing suite of integrations, we’re compatible with any testing tool or research method. Learn more about how User Interviews can help you recruit for 1:1 interviews and moderated research, usability tests, and surveys.

Unlike “all-in-one” tools that offer limited methods for research, with User Interviews, you can recruit participants for studies that use your method of choice.

How can I ensure I get quality insights from User Interviews?

We do the work of building a high-quality, trustworthy panel so researchers always have a fresh pool of candidates for their studies. Our panel is 100% proprietary. We never buy audiences or source participants from third party panels. 

We have the most established and reliable panel with a 99% positive feedback rate and less than 0.3% fraud rate. We’ve recruited for over 917,000 research sessions, paid out over $41M in incentives, and have the most advanced matching algorithm and fraud detection on the market. Learn more about our research panel.

How do I know if User Interviews can source my target audience?

Today, we have 6 million participants in our database, representing a diverse group of people. We are confident that we can recruit for most studies, even the niche ones! 

The best way to check the feasibility of your recruit is to launch a project. It only takes about 5 minutes, and you only pay once sessions are complete (no money upfront!) so it’s the best and easiest way to gauge feasibility. 

Our median time to your first qualified participant is under an hour, meaning you could get a real sense of our ability to recruit for your specific persona within a day. If you’re looking for a more general overview of User Interviews’ participants, download our Research Panel Report for key participant stats, data on our most-requested segments, and more information about how we source and vet high-quality participants.

Does User Interviews offer a free trial?

Recruit allows you to sign up and launch a project for free. You’ll only pay for completed sessions. We also offer pay-as-you-go plans for those running one-off projects. If your team does ongoing research, our subscription plans provide volume discounts.

If you’re interested in our Hub plans, speak with Sales to learn about limited free trials and supported pilots.