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CRUX

The Conference for Research and UX pros
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Thursday, May 8, 2025
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12PM - 5 PM CT
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Chicago
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A chance for senior leaders to meet, mingle, and map what lies ahead for their teams. CRUX will feature keynotes, case studies, and breakout sessions, plus a DJ and local fare.

Come for the exclusive networking; stay for the strategic insights.

Program

All times are Central

Lunch

12-12:30pm

Welcome
What is CRUX and Why Now?

12:30-12:50pm

headshot for Basel Fakhoury

Basel Fakhoury, CEO & Co-Founder, User Interviews

headshot for Erin May

Erin May, CMO, User Interviews

Panel
Adapting Research for Tomorrow’s Opportunities

12:50-1:40pm

headshot for Antonio Garcia

Antonio Garcia, Human-Centered Innovation Leader

headshot for Dane Howard

Dane Howard, VP of Product Design, G2

headshot for Oscar Wang

Oscar Wang, EVP Transformation Strategy Practice, Bounteous

NETWORKING BREAK

1:40-2:15pm

Case Study
Creating Decision-Driving Feedback Loops

2:15-2:50pm

headshot for Jon White

Jon White, Lead UX Researcher, Sky UK

Panel
Activating Research Strategy with ReOps Excellence

2:50-3:20pm

headshot for Kirsten Clemens

Kirsten Clemens, Sr. UX Research Operations Program Manager, Microsoft

headshot for Casey Gollan

Casey Gollan, Design & Engineering Manager UX Insights + Enablement, IBM

headshot for Katie Leydon

Katie Leydon, Research Director, Bold Insight

headshot for Kevin Pinkley

Kevin Pinkley, Research Operations Manager, Dropbox

BREAK

3:20-3:30pm

Keynote
Building Systems for Fast and Reliable Research

3:30-3:50pm

headshot for Dennis Meng

Dennis Meng, CPO & Co-Founder, User Interviews

Workshop
Skills for Stronger Data Storytelling

3:50-5:20pm

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Closing

5:20-5:30pm

headshot for Erin May

Erin May, CMO, User Interviews

Reception

6:00-8:00pm

Save your spot
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LondonHouse Chicago

"Chicago is a town, a city that doesn't ever have to measure itself against any other city. Other places have to measure themselves against it. It’s big, it’s outgoing, it’s tough, it’s opinionated, and everybody’s got a story." —Anthony Bourdain

Sitting between the Great Lakes and Mississippi River, Chicago helped propel the U.S. from a fledgling nation to a global powerhouse, providing infrastructure and innovation (like reversing the flow of its famous river) to connect and empower the country’s people.

FAQ
Q:
Who is CRUX for?

Leaders across UX, including Research Operations (ReOps), user research, and product/design research teams.

Q:
How much does it cost to attend?

CRUX is free to attend, but spots are limited!

Q:
How long will it last?

Programming is scheduled from 12-5p CST. And we hope you’ll join us for a post-conference cocktail reception.

If you have questions about the event, please reach out to Jackie MacRobert at jackie@userinterviews.com