Bank of America + User Interviews: Research at Scale
  • Instant insights from your target audience
  • Research that scales across the entire organization
  • Seamless recruitment for faster, more reliable research.
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Reach the Consumers, Business Owners, and Financial Decision-Makers Who Shape Banking and Finance

Whether you’re exploring financial behaviors, testing new digital tools, or studying attitudes on trust and security, User Interviews helps you recruit these critical audiences—fast, verified, and ready to share.

We’ll help you reach everyone from everyday banking customers to small business owners and corporate decision-makers—targeted precisely through custom screening.

Who We Help You Reach:

  • Everyday banking customers, including checking, savings, credit card, and loan users (screened by product usage)
  • Small and medium business owners (SMBs)—for business banking, lending, and merchant services research
  • Corporate finance professionals and decision-makers, for B2B banking, treasury, and commercial lending
  • Fintech users and professionals
  • Generational perspectives—across ageranges, each with unique financial behaviors and expectations
  • Multicultural and multilingual banking audiences

Filter by income level, financial product usage, business size, region, and life stage.

Why It Works for Financial Services Research:

  • Fraud rates under 1%, with verified participants and multi-step screening
  • 5M+ vetted participants, ready to be screened for exact financial behaviors and profiles
  • Custom screeners to segment by product, income, life stage, and more—so you only hear from people who fit your study
  • Fast, reliable turnaround—first matches within 24 hours

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Bank of America + User Interviews

6M

Participants

21K+

Banking Professionals

26K+

Financial Services Professionals

11K+

C-Level & Executive Directors

45K+

Business Owners

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Recruit qualified research participants, fast

“User Interviews has been really great for recruiting highly specific profiles. We haven’t had any no-shows, there’s been a great participant response rate—it’s been a really smooth process and a positive experience.”

-Hannah Nursalim | Microsoft Edge
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Research panel management for teams

"User Interviews has completely removed any of the friction aspect of research."

-Nathan Jones | Senior Product Designer | nCino
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Enterprise features

Security & privacy
Built for reliability and security, our platform uses best-in-class security and compliance practices, with SOC 2, ISO 27001, and ISO 27701 certifications.
Participant network
Target niche consumer and professional segments from our network of 6 million high-quality research participants.
Research CRM
Powerful panel management and recruitment automation for teams running research with their own users at scale.
Team management
Set guardrails and communication standards to support team-wide collaboration. Minimize the need for manual oversight with powerful admin features.
Customer success
Your dedicated customer success manager is here to guide and support your team’s research practice through implementation, team onboarding and ongoing training.
Research automation
Save time and resources with a tool that automates recruitment, screening, scheduling, and incentives—plus, is compatible with your existing research tool stack.

Enterprise FAQs

Which User Interviews plan is right for my team?

Our plans and pricing are transparent with no hidden costs. You can find flexible research plans for any team. If you’re not sure which plan is right for you, book a 15-minute intro call with our research sales consultants. They'll be able to help you decide!

Which research methods does User Interviews support?

User Interviews supports mixed methods research! We’re the most open platform for research recruitment. With our growing suite of integrations, we’re compatible with any testing tool or research method. Learn more about how User Interviews can help you recruit for 1:1 interviews and moderated research, usability tests, and surveys.

Unlike “all-in-one” tools that offer limited methods for research, with User Interviews, you can recruit participants for studies that use your method of choice.

How can I ensure I get quality insights from User Interviews?

We do the work of building a high-quality, trustworthy panel so researchers always have a fresh pool of candidates for their studies. Our panel is 100% proprietary. We never buy audiences or source participants from third party panels. 

We have the most established and reliable panel with a 99% positive feedback rate and less than 0.3% fraud rate. We’ve recruited for over 917,000 research sessions, paid out over $41M in incentives, and have the most advanced matching algorithm and fraud detection on the market. Learn more about our research panel.

How do I know if User Interviews can source my target audience?

Today, we have 6 million participants in our database, representing a diverse group of people. We are confident that we can recruit for most studies, even the niche ones! 

The best way to check the feasibility of your recruit is to launch a project. It only takes about 5 minutes, and you only pay once sessions are complete (no money upfront!) so it’s the best and easiest way to gauge feasibility. 

Our median time to your first qualified participant is under an hour, meaning you could get a real sense of our ability to recruit for your specific persona within a day. If you’re looking for a more general overview of User Interviews’ participants, download our Research Panel Report for key participant stats, data on our most-requested segments, and more information about how we source and vet high-quality participants.

Does User Interviews offer a free trial?

Recruit allows you to sign up and launch a project for free. You’ll only pay for completed sessions. We also offer pay-as-you-go plans for those running one-off projects. If your team does ongoing research, our subscription plans provide volume discounts.

If you’re interested in our Hub plans, speak with Sales to learn about limited free trials and supported pilots.